Boulder Track Club and SOS are excited to announce a new partnership that will see one of the USA’s fastest growing running groups introduce SOS as their exclusive hydration supplier. Since its formation in 2011 by Australian ex-pat Lee Troop, Boulder Track Club has established itself as the gold standard of training groups, combining community… Keep Reading

SOS is excited to announce a newly established sponsorship of an iconic Colorado event, the Rocky Mountain Brew Runs. The Rocky Mountain Brew Runs combines two of our favourite activities, running and drinking beer! Each event takes place at a unique Colorado microbrewery and consists of a 5km run followed by some of the best… Keep Reading

Want to be an SOS Ambassador? If you love the brand, love everything we have to shout about and want to help influence our direction and growth then we want you to apply! This isn’t any old ambassador program. We have taken the best of whats out there and personalized it to SOS.  We have… Keep Reading