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Prepare for Performance: Amazon Dash Button for SOS Hydration

in SOS MAGAZINE/Uncategorized

sosdashPerformance at any level is defined by the finest of margins. From the weekend warrior battling with their personal record to an Olympian chasing the rewards of a lifetime of sacrifice, it can all be won or lost in an instant.


Training day-in, day-out takes a massive physical and mental toll, while gains in fitness can only be achieved when the body is able to recover. The window for recovery after a workout is small, and missing it can be the difference between achieving your goal and falling short.


Dehydration alone can result in up to a 25% loss of performance, which makes proper hydration a necessity for everyone who lives an active life, and SOS the perfect training partner.


Amazon Dash Button for SOS Hydration, which is exclusively available for Amazon Prime members, allows athletes and active individuals to conveniently ensure a hydrated lifestyle. Never run out of your SOS Hydration product, just push the Dash Button and an order will be processed and shipped without ever having to go to the store. It’s such an efficient way to the most effective hydration!


Amazon Dash Button is a Wi-Fi connected device that reorders your favorite product with the press of a button. Dash Button is simple to set up. Use the Amazon shopping app on your smartphone to easily connect the Dash Button to your home Wi-Fi network and then select the SOS Hydration product you want to reorder. Once connected, a single press of Dash Button automatically places your order with Prime free shipping – ensuring you never run out of your essentials again.



SOS Hydration Inc.


Founded by brothers and former national Middle distance Runners James and Tom Mayo and Blanca Lizaola M.D, a practicing specialist in Internal Medicine, with a passion for Gastrointerestional medicine.


SOS is a hydration solution that is based on proven sports and medical science to be as effective as an IV drip in combatting mild to moderate dehydration. SOS was founded as a result of the brothers wishing there was an effective hydration product on the market when they ran and when James served in the Military.


SOS is one of the only brands that actively encourages research into its product. Led by Chief Medical Officer, Blanca Lizaola M.D., the brand is going to continue to drive the edcuation of hydration throught fact not marketing spin!

Get one here: https://www.amazon.com/Amazon-JK29LP-Rehydrate-Dash-Button/dp/B01LX5TTVU/ref=sr_1_12?s=digital-text&ie=UTF8&qid=1477411759&sr=1-12&refinements=p_n_date%3A1249100011


For more information email: info@sosrehydrate.com

“I just want to drink beer and train like an animal” – Rod Dixon



There are substantial distinctions between the varying degrees of alcohol consumption, yet a reductionist method is consistently used to describe all use, particularly for athletes. This has been the case since 1948, when a medical investigation into cardiac disease found that alcohol could be beneficial, and whose physicians were prevented from publishing their findings. [i] Many still want to view alcohol with a pre-1948 lens, yet a strong case can now be made that the use of alcohol in athletics is disproportionate to its influence.

The above is highly prevalent in the U.S. collegiate system. In many colleges across America, student-athletes are required to sign clauses that require them to potentially forfeit their eligibility and scholarships if found to be using alcohol during the season. This illustrates the fundamental misunderstanding of a complex issue. For example, a can of just about any beer has more nutritional value than a can of soda, which has zero. In this scenario an athlete would be required to choose the soda if ever presented with such a situation over dinner; perhaps somewhere with awful water… let’s say Los Angeles.

It’s widely recognised that ‘binge-drinking’ is prevalent amongst student-athletes, yet it is still below the campus average and falling. [ii]Moreover, imposing a policy of abstinence does not educate young athletes, nor does it address the science behind addiction. [iii]

i just want to drink beer and train like an animal
i just want to drink beer and train like an animal

An incredibly brief history of time

The evidence for the consumption of alcohol dates back over 10,000 years – a period that 40% of Americans believe to pre-date the beginning of time. [iv]There is also evidence to suggest that early humans grew and stored grain for beer before it was ever used for bread, with the fermentation of the grain and the grape being linked to the development of early civilisation. [v]

Athletic performance and recovery

Acute alcohol consumption has a deleterious effect on a myriad of systems within the body. Severe intoxication has been shown to inhibit the availability of glucose necessary to fuel protein synthesis during muscle recovery. [vi]Alcohol is also a well-known diuretic, which of course leads to dehydration; one of the most consistent impacts across consumption of any amount… more on this later.

However, as with just about any aspect of training, timing and volume is critical. The benefits of resistance training, for example, are well documented – yet the analysis is rarely framed either immediately preceding or following a workout or competition, which is precisely how several studies on alcohol and athletic performance are considered.

Professor Matthew Barnes of Massey University School of Sport and Medicine has stated that he has “Never really seen anything that says [alcohol] is useful for recovery”, and that athletes should opt for water or a sports drink right after a competition. He further exclaims that athletes can consume alcohol, but only “if they must” and after appropriate refuelling, while stating, “Other than the social side of it, I can’t see the benefit to alcohol at all”. [vii]

The assumption that Barnes appears to be operating on is that high-level athletes would consider a Rolling Rock over a recovery drink following a workout, while completely disregarding the positive role alcohol can play in social situations.

The methodology applied to alcohol is rarely used for other potentially toxic substances, with many of the studies on alcohol prefaced with acute use. A college coach would rarely pull an athlete aside for accepting refills of soda with their meal mid-season or the night before a race, or for ordering unlimited fries or deep-fried cheese – all of which can severely affect the endocrine system. [viii] Yet a glass of Central Otago Pinot Noir full of beneficial resveratrol with dinner is strictly forbidden, despite the well known fact that alcohol makes other people less tedious, and food less bland.

This defective pattern of reasoning is also used by athletes to rationalise a poor performance. Alcohol will often be the prime suspect; not diet, stress, or travel. A certain amount of alcohol may compound these factors, but it doesn’t supersede them. More often than not, the perceived influence is likely to be a greatly distorted view of the actual impact.

How we’re wired

No two athletes are the same, yet evidence suggests that a threshold exists at which alcohol becomes detrimental to performance. [ix] Let’s assume that it’s a Sunday night, earlier that day was a big morning of training. You’ve since refuelled, rested, and are posted up ready to burn some brain cells courtesy of Netflix. At this point, a dose of alcohol quiets the brain and reduces the stress response. Stress is bad, so interrupting this pathway is beneficial. However, once blood alcohol levels get to around 0.1% everything starts to change; the brain triggers the release of a cascade of stress hormones, as it is convinced at this point that its in mortal danger. [x]

Would sparkling water be a better option in the above situation? Perhaps, but athletes do not exist in a vacuum, unless of course you’re a Chinese gymnast. The point is, even if someone has an occasional blowout, it makes them no less of an athlete as a bad workout does. A night of intoxication can still yield a net-positive impact across an athlete’s season, just as a bad night’s sleep, or illness still can. We’re biologically adapted to moderate alcohol; it’s part of how we became modern humans. [xi] The net-positive relationship is one that world-famous alcoholic Winston Churchill recognised, “I have taken more out of alcohol than it has taken out of me”, he said.

Another part of what makes us human is differences in how we are wired that are often responsible for ‘binge’ drinking, [xii] a term that encompasses isolated and excessive drinking patterns and is distinct from occasional light or social drinking. Binge drinking is common in a group setting and has been shown to lead to a greater euphoria than drinking the same amount alone, which facilitates more consumption [xiii] and is not uncommon to athletes.

Binge drinking is not beneficial for performance of any kind, with the exception being that on the dance floor. However, it can be a social response to the forbidden nature of alcohol, and the widespread misunderstanding about its use outside of alcoholism. The status quo response is avoidance and abstinence over education; the world’s oldest form of regulation.

Individuals differ in their capacity to exercise judgement and inhibit impulses. In some, an addictive substance such as sugar, which is one of the most addictive substances currently known and has more power to monopolize the reward circuit if the prefrontal cortex is not functioning properly. [xiv] Moreover, antisocial personalities often have deficiencies in prefrontal functioning, with running likely ranking joint first with stamp collecting for percentage of antisocial personalities.

Binge drinking will undoubtedly affect performance in certain ways, but abstinence is not the answer, or any answer for that matter. Research has shown that abstaining from alcohol can increase the risk of dying. Even heavy drinkers are likely to live longer than abstainers. Moderate drinkers have more friends, a higher quality of ‘friend support’ and are also more likely to be married than abstainers; who attempt to forget the brain’s reward pathways rather than rewire them. [xv] Running is hard enough as it is, so doing it with no mates is only going to make it harder.

Thirsty work

As the ever-rational Benjamin Franklin said, “Beer is living proof that God loves us and wants us to be happy.” For every story about an athlete blaming a bad performance on alcohol, you’ll find a more interesting one from someone that indulged in a few the night before an outstanding performance.

The best of course are from Down Under, such as Dick Tayler enjoying two pints with Arthur Lydiard the night before his dramatic win in the 1974 Commonwealth Games 10,000m. The most well known American story doesn’t make quite the same impact, given it involved Steve Prefontaine trapped under his flipped car with a 0.16 BAV.

As marathon legend and exercise physiologist Pete Pfitzinger writes, “Avoiding alcohol is neither realistic nor helpful advice. The real issue is determining how much alcohol you can drink before it has an effect on your running performance.” [i]

Breaking the seal

Alcohol, substances high in protein, caffeine, sugar, salt and even many vegetables are diuretics. Pfitzinger’s rule of thumb is to drink an extra ounce (30mL) of water for each ounce of beer, and 3 ounces (90mL) of water for each ounce of wine consumed. “With this in mind, its best to limit yourself to one or, at the most two beers or one glass of wine the night before a race.” [ii]

Pfitzinger also wraps some reality around Barnes’ findings. “After training or racing, wait until you’re reasonably well rehydrated before enjoying a post-run beer… and right before training or racing, well, lets not go there.” [iii]

Science has since given us an even more effective method that will serve the body well whether or not you’ve had a drink: a glass of water and an electrolyte drink such as SOS Rehydrate, a favourite of many runners. Every night the body loses about half a litre of water through exhalation. [iv] Given that SOS is as effective as an intravenous drip for dehydration, you’ll have a head start for the morning’s glory by absorbing three times more water than water alone, as well as the correct balance of electrolytes. This isn’t to say you should drink any more than Pfitzinger’s recommendations, it’s just going to do a better job of rehydrating the body.

Be smart, but don’t be afraid to rip the head off of a cold one now and then.

Painfully obvious disclaimer: The Runner’s Tribe & SOS Rehydrate does not endorse under-age or irresponsible drinking. Also, if you are going to drink… make it something good. Cheap booze is a false economy. [v]

[i] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[ii] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[iii] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[iv] “Every Night You Lose More Than A Pound While You’re Asleep (For The Oddest Reason).” NPR. NPR, n.d. Web. 27 Sept. 2016.

[v] Hitchens, Christopher. Hitch-22: A Memoir. New York: Twelve, 2010. Print.

[i] Hitchens, Christopher. “Living Proof.” The Hive. The Hive, 15 Mar. 2003. Web. 27 Sept. 2016.

[ii] Burnsed, Bryan. “Rates of Excessive Drinking among Student-athletes Falling.” Www.ncaa,org. NCAA, 22 July 2014. Web. 27 Sept. 2016.

[iii] News, BBC. “‘Binge-drinking Gene’ Discovered.” BBC News. BBC, n.d. Web. 27 Sept. 2016.

[iv] Gallup, Inc. “In U.S., 42% Believe Creationist View of Human Origins.” Gallup.com. N.p., 02 June 2014. Web. 21 Sept. 2016.

[v] Kahn, Jeffrey P. “How Beer Gave Us Civilization.” The New York Times. The New York Times, 16 Mar. 2013. Web. 21 Sept. 2016.

[vi] NatGeo. “Were Humans Built to Drink Alcohol?” Were Humans Built to Drink Alcohol? N.p., 08 Sept. 2016. Web. 27 Sept. 2016.

[vii] Jackson, Devon. “The Truth About the Post-Workout Beer.” Outside Online. N.p., 29 Oct. 2015. Web. 22 Sept. 2016.

[viii] Crain, Esther. “9 Things That Mess With Your Hormones.” Time. Time, 9 Mar. 2004. Web. 27 Sept. 2016.

[ix] Vella, Luke D., and David Cameron-Smith. “Alcohol, Athletic Performance and Recovery.” Nutrients. MDPI, Aug. 2010. Web. 21 Sept. 2016.

[x] Jonah Lehrer. “Why Alcohol Is Good for You.” Wired. Wired, 07 Sept. 2010. Web. 20 Sept. 2016.

[xi] NatGeo. “Were Humans Built to Drink Alcohol?” Were Humans Built to Drink Alcohol? N.p., 08 Sept. 2016. Web. 27 Sept. 2016.

[xii] News, BBC. “‘Binge-drinking Gene’ Discovered.” BBC News. BBC, n.d. Web. 27 Sept. 2016.

[xiii] Courtney, Kelly E., and John Polich. “Binge Drinking in Young Adults: Data, Definitions, and Determinants.” Psychological Bulletin. U.S. National Library of Medicine, Jan. 2009. Web. 27 Sept. 2016.

[xiv] Courtney, Kelly E., and John Polich. “Binge Drinking in Young Adults: Data, Definitions, and Determinants.” Psychological Bulletin. U.S. National Library of Medicine, Jan. 2009. Web. 27 Sept. 2016.

[xv] Jonah Lehrer. “Why Alcohol Is Good for You.” Wired. Wired, 07 Sept. 2010. Web. 20 Sept. 2016.

[xvi] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[xvii] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[xviii] Pfitzinger, Pete, and Scott Douglas. Advanced Marathoning. Champaign, IL: Human Kinetics, 2009. Print.

[xix] “Every Night You Lose More Than A Pound While You’re Asleep (For The Oddest Reason).” NPR. NPR, n.d. Web. 27 Sept. 2016.

[xx] Hitchens, Christopher. Hitch-22: A Memoir. New York: Twelve, 2010. Print.

SOS and in competition use

in SOS MAGAZINE/Uncategorized

The upcoming races in Brazil will see potentially the longest media mixed zone ever and you could spend as much as 50 minutes after your races going though this area and missing out on vital recovery and hydration after your performance and race, which you will need to get you ready for the next race.


So it is imperative that you hydrate efficiently and quickly as you enter this zone after your race.


To do this, make sure you mix your SOS into a non-branded bottle of water (you know Rule 40 rules by now) and then tape seal the top of the bottle. You must then label the bottle with you’re your Name and the UKA (your country) staff Name, Date and Time you handed the bottle over to the UKA (own country) medical staff. Check your own countries protocol.


We understand that a member of UKA (your country) will make sure you get the bottle a.s.a.p. After your race, before the mixed zone, but that’s only if you give them the pre mixed bottles.


By using SOS as soon as is possible after your races, the recovery and rehydration process is starting and in turn bringing you better recovery and performances.


We recommend that you mix 2 SOS sticks to a 16floz (500ml) bottle of water and give 2 bottles to the UKA (your country) staff member.


Any questions just ask us – info@sosrehydrate.com



Do the business and come back home with top performances, we are cheering (silently on social media) all the way!!






Ps. we used electric insulation tape (in my Sunday football bag to hold up my shin pads) to seal our bottle but feel free to use what tape you want (Sport Tape) and dress up the non branded bottle how you want and also lets see your pics and you on the TV drinking it, as its not branded no probs but don’t go tagging us in the social media pics, but we will know what’s inside the bottle 🙂
IMG_0738taped up bottlewhat to write

Fancy running a mile?

in SOS MAGAZINE/Uncategorized

OK fancy running a mile? Yep that’s 1609 meters or four laps of the track with 9 meters added on to make it the classic running distance known the world over.

Former world class miler and SOS aficionado Matt Yates gives you his lowdown of how to piece together the jigsaw that is a mile.

Matt Yates


Here we go, and first things first, the mile is a historic distance loved all over the world and the magical barrier of Sub 4 minutes is still revered on the planet. So don’t take it lightly, you are doing a distance that is as recognized as the marathon as feat of human endurance and speed.

So I am not going into the history but it was ???? who ran the first sub 4 mile. Right that’s your first task go Google that and then you will get a feel for the historic importance of the distance and the mile’s place in our hearts. And why we love the distance in the UK and the USA, not to mention everywhere else on the planet.  While you are at it have read of the Wiki on the famous distance and its variations – HERE

History lesson over, so let’s get back to the game plan for the SOAR Mile and you to PB at Battersea Park on Wednesday 20th July.


“STOP” before you take your first stride on the quest to a PB.

Ask your self what time do you want to run for the classic distance of a mile? Be real and think about it and what you can achieve.

When you know the TARGET time write it down on a bit of paper and stick it on the wall, so you are reminded of that ambition and goal on a daily basis.

Next, what pace do you need to run at to achieve your best time or target performance?

I always use this site HERE to calculate all times for sessions for the athletes I coach. For all the sessions below you will need to work out the split times that you need to run to achieve success. So you need to do a bit of pre-session admin and planning. When you have the times write them on your hand at the start of the session and go out and do them.

So, the distance you enter on the form is 1609 meters (yep that’s a mile) and then you fill out the time you want and then you add the rep distance (lap split) to get the time you will need to perform in each rep in training. For example want to run a 5 min mile and the session is 15 x 200 its 37.3 per 200 meters rep. OK the office work admin is done.


Right, I am stickler for doing it right or don’t bother to do it and that means warming up correctly. What really gets to me? Athletes that turn up in the wrong kit, it pisses me off. (note from the editor: you definitely don’t want Matt Yates pissed off with you before the session has even started) Yes that’s right if you want to warm up for a session you need to get a bit hot and sweaty.

So a decent session warm up:

12/14 minute jog at just faster than walking pace to start with picking up slightly at the end.

Then stretch for 15+ minutes. Check out this for exercises – HERE

Get your race flats on and its time 4 x 80 meter strides at 70% 80% 90% 95% effort and walk slowly back as the recovery. Nice article on racing flats – HERE


I am listing 10 key sessions here to get that Mile personal best. What you do between the sessions is simple, its easy running of 25 mins to 45 mins max at your comfort recovery pace and not blitzing it like a Kenyan running the London marathon. Its up to you how many runs you do between the sessions and that’s your call. But remember its about getting the sessions done at decent quality level and using the easy runs to refill the body tank.

1 – Monday 27th June
Find a decent park or sports fields for this session.

Warm up as above and then 8 x 70 secs with 60 secs recovery between reps.

You wont know how far you are running but just run free, fast and in control and concentrate as those reps will get hard about number 5 if you are doing it right.

Warm down jog for 10 mins

2 – Thursday 30th June
Track time (if your in London see what tracks are about near you and check opening times – HERE. This is one of my favorite sessions for the miler.

15 x 200m off the rep time before as recovery, so if you run 37.3 secs you get that as the recovery time and you go again. If you think running slow means more recovery that means you cheat yourself out of the target time.

Remember use the site to the working out what times you need to set out to run on the reps (not reminding you again).

3 – Saturday 2nd July
Track work – yes you guessed it WARM UP correctly.

Then its Bends & Straights.

That’s 100m fast 100m jog for 12 laps.

How fast should you run? Well I say as fast as you can cope with but not like your Usain Bolt. More like that 80% stride you in the warm up. Don’t time it, just run it free and enjoy it the sensation of speed.
Your call if you run the bends fast or maybe you want to run the straights fast?

4 – Tuesday 5th July
Track work – nice session this, and time to feel like a real miler.

Session at target mile pace for the 600m & 400m and then getting faster as reps decrease in distance like you are trying to outkick Seb Coe in a “Phoenix from the flames” moment.

A. 600m (2 mins rest), 400m (2 mins rest), 200m (60 secs rest), 100m

Take 5 mins rest/walk/jog and have an SOS then back at it and see if you can beat the first sets times as target.

B. 600m (2 mins rest), 400m (2 mins rest), 200m (60 secs rest), 100m

5 – Thursday 7th July
Park time session same place as you done the session on the 27th June.

Warm up – then its 12 x 50 secs off 70 secs rest – keep those recovery times spot on and keep on the workload output in the reps. Its going to be tough but your know your going places by the end of the workout.

Warm down.

6 – Saturday 9th July
Track workout

Warm up

Reps at race pace (yep do some admin on that site)

A. 4 x 400m off 90 secs recovery

10 mins rec between sets

B. 4 x 400m off 90 secs recovery

Warm down

7 – Tuesday 12th July
Track Workout

Warm up and get in the competitive zone “FOCUS on the task in hand”.

Time trial day – yep your going on the track and you will do 3 laps at race target pace. That’s 1200m on the track and see if you can get someone to time you and shout your times every 200m to keep you target.

Take a rest for 15 minutes jog/walk hydrate.

Then do 5 x 150 at stride pace you do in the warm up and take a 250 walk between the reps.

Warm down

8 – Thursday 14th July
Track Workout – nice quality feel fast session at slightly faster than race pace. Maybe drop your target time down on the sheet by 15% for the target rep times but that’s your call (see disclaimer at end of article). This session will be over before you know it so give it some.

Warm up

1. 300m (90 sec recovery), 150m, (60 secs recovery), 100m

5 mins recovery walk/jog

2. 300m (90 sec recovery), 150m, (60 secs recovery), 100m

5 mins recovery walk/jog

3. 300m (90 sec recovery), 150m, (60 secs recovery), 100m

Saturday 16th July
Track workout – “The need for speed”, Run these free and as fast as you want and try make each one faster than the last but work into it and enjoy running fast like it’s the last 200 of the race.

Warm up

5 x 200m with your target time as the recovery period. So if you aim to run 5 mins for the mile you get 5 mins recovery time between reps but stay warm and stretched.

Warm down

9 – Monday 18th July
Almost at race day now – so nothing hard, its chill time and get into the SOS partner music listings Evermix 

Track Workout

Warm up

And its easy 4 x 120m stride outs with walk back recovery at a comfortable fast pace.

Warm down

10 – Wednesday 20th July
if in UK enter the SOAR MILE & run new personal best for the MILE.  If not then get your friends to cheer you on to a PB at your local track.  Even get a few of them to pace you.

These are hard sessions, so make sure you are fit enough to take them on, and stop straight away if anything stars to hurt. 


Matt Yates ran his first sub 4 mile at 20 years old and has a mile PB of 3.52. Matt was the winner of the New York, Madrid, Sydney, Edingburgh and a whole host of mile races round the world and was one of the worlds top 1500m athletes in the 1990s.

He recently started coaching at the age of 46 and in no time has built up a group of highly succesful young British middle distance athletes. Read more about his training group here in Left Spike magazine – HERE


SOS tops independent research trial for effective hydration

in SOS MAGAZINE/Uncategorized

SOS subjects’ hydration status significantly improved in an independent research trial.


A combined independent study, led by Coventry University and Newman University, in the United Kingdom, analyzed the effectiveness of rehydration beverages following an interval training session in highly trained middle-distance runners.


SOS was compared against an electrolyte sports drink tablet (Nuun) and a placebo of flavoured water.


The results were resoundingly in SOS’s favour.


Within 12 hours of drinking SOS, the subjects had recovered their plasma volume and body mass completely.


When taking the electrolyte tablet, or flavoured water, neither plasma volume or the body mass of the subjects had recovered to pre work out levels, therefore increasing their risk of dehydration.


This study identifies that the subjects who used SOS hydrated faster and more effectively than those subjects who used other drinks.


See Fig 1. and 2.


What does this mean?

Simply put, taking SOS facilitates hydration and recovery better and faster than water or Nuun tablets.


In sports, hydration is critical. According to Gleeson et al., a loss of 2% body weight can lead to a 5% loss in performance over 10km and a 3% loss in performance over 800m / Mile. That could be the difference between a sub-4 minute mile or a 4:06 mile, a loss of 1 minute 45 seconds over 10km for a 35min target 10km, or the difference between winning and finishing out of the medals.

Fig1 Body Mass

Figure 1: Mean (±95% CI) percentage change in body mass. Placebo (PLA):6% chance of an unlikely benefit; SOS: 84% chance of a likely benefit and ESD (Nuun): 6% chance of an unlikely benefit (Hopkins, 2000).


Starting the day in a negative dehydration state will diminish recovery and quality of subsequent workouts. Dehydration can lead to headaches, tiredness, fatigue and potentially more serious complications.




Figure 2 Plasma Volume

Figure 2: Mean (± 95% CI) change in plasma volume. SOS: 81% chance of a likely benefit Vs. ESD; SOS: 96% chance of a very likely benefit Vs. Placebo and ESD (Nuun) 63% chance of a possible benefit Vs. PLA (Hopkins, 2000).




With proven scientific results, SOS should be in every runner’s bottle, whether to hydrate between rounds in competition, to use before, during and after a workout, or to help you stay hydrated for what everyday life throws at you.


SOS can be purchased from www.ineedsos.com


Triathlon Hydration. Tips from a beginner

in SOS MAGAZINE/Uncategorized

One of SOS key sports is Triathlon. To help understand how beginners get through the hydration and fueling we asked one of our ambassadors Cami Straschnoy for her thoughts and learns.


What follows is her view on hydration and we are sure you’ll find it as helpful as we did!


Who is Cami?

I’m a 25-year-old age group triathlete trying to improve my 70.3’s times before going after the full Ironman. I work hard and eat well but that is not enough. You need to listen to your body and learn from its needs. Hydration and nutrition is a key component and one that casued me with loads of GI issues


SOS in the house!
SOS in the house!

The result:

Ironman 70.3 Florida in Haines City was my third half and the first race with no GI problems and a 23minute PR!!


How did I get to this?

The two races before this one my nutrition plan during the race included different sports drinks, bars and gels which led to a horrible experience on one of the 70.3’s and stomach cramps in all sorts of shorter triathlon races. Basically a GI nightmare.


Why did I change my plan?

So I started thinking what made my stomach so upset during races. My final conclusion was that my system was too clean and during race situations my body got stressed and couldn’t process all those things I was eating and drinking during the race. I always trained with SOS and natural food and during the race I grabbed WHATEVER they gave me at the aid station for the sake of keeping hydrated (especially in the South Florida heat) when my bike bottles were over or while running. Last year during Miami 70.3 I ended up throwing up during the half marathon and that ruined all my hard work and months of training.

I started working with Elizabeth Inpyn as my nutrition coach and she was the one who introduced me to my now favorite sport drink SOS. She sends me a monthly plan with my meals and recipes that I try to follow to my best (though sometimes I don’t but don’t tell her!). But either I’m strictly following her plan or not my diet is extra healthy. I’m a pescetarian. I eat plenty of fruits and vegetables and unprocessed organic food much as I can.


Change Implemented:

For my last 70.3 I decided to change my game. I followed my nutrition coach diet as strictly as I could for the weeks prior to the race. I made sure to get enough carbs the two days before so my glycogen deposits were full and I drunk plenty of fluids between plain water and SOS+ bottles. I had my pre race breakfast, which is always the same: Gluten Free oatmeal with a spoon of honey and a spoon of organic almond butter and a glass of coconut water. I always drive to the race and have with me a bottle with SOS+ to stay hydrated as between my breakfast and my wave stat as sometimes 3 hours go by and I want to keep hydrating and a gel. Here was my real change: For the race I had two bottles of 750ml of water with 3 SOS servings each for the bike and natural honey gels. For the run I had exactly the same gels and some SOS servings stocked in my pocket. My plan was to only grab water at the aid stations and only consume what I took. During the run I opened SOS servings in my mouth and just grabbed water cups at the aid stations. This was the best thing I could do. For the first time in a race I felt full of energy from beginning to the end. I didn’t suffer any abdominal pain or GI problems, I didn’t cramp, and I didn’t hit any wall. I did a 23 minute PR feeling great.

After racing i always includes a bottle of SOS, plenty of water, and a decent portion of protein and some carbs to start recovering and thinking about the following challenge.


You either have SOS or you don't ...




I will test this plan again at Raleigh 70.3 the first week of June and if it still works as great as it did, it will be my plan for Australia 70.3 world championship.


As a new athlete I learned the hard way making my own mistakes. I hope this can help other triathletes with their SOS hydration plans for their races, and, although I still have so much to learn about the sport and my own body, I’m starting to walk the right path and understand.



Thank you Cami for sharing your thoughts.  Check out her triathlon adventures on instagram https://www.instagram.com/camistraschnoy/


Happy Hydrating!


The Founders


The Story Behind SOS Hydration

in SOS MAGAZINE/Uncategorized

The Story Behind SOS Hydration


Who are they?


Brothers James (British Champ) & Tom Mayo (sub 4 miler), who are two ex International Middle Distance Athletes & Blanca Mayo (James wife) a Medical Doctor.

SOS Founders 


The Background:


Back in the 2004 Tom was in the shape of his life and was racing in Spain where he got severely dehydrated due to the unusually hot temperatures. On his return to UK, Tom was consoled by older brother James, who himself was a former international athlete, they discussed the ‘Why’s, What’s & If’s’ after Toms experience and missing out on a huge opportunity to PB and Olympic selection because of his poor preparation and the lack of a decent retail sports hydration product on the market.


It was here that the brothers James and Tom vowed to embark on a quest for a suitable alternative to the mass market surgery sports drinks and maybe they just could create the “best in class” product for sports hydration? They began by comparing notes, researching and mixing different products together, from the classic flat coke and salt mix used by athletes in the past, to mixing one part orange juice to four parts water, however no one seemed to offer a solution that could help the active sports person or solve high level performance hydration requirements.


Some years later in 2011, by pure chance a seminal moment happened in Tom’s living room, whilst Tom, James and Blanca were chatting about the quest to find a better hydration solution for athletes, James turned on the news, which was reporting the drought in East Africa and the serious critical issue of dehydration in children. It was this ‘Eureka’ moment that Blanca turned there attention to medical products that treat extreme dehydration used in disaster zones and ER departments – the first drop of SOS was born.



The Problem:


  • Dehydration can lead to a 25% loss in performance, which is BIG.


  • Sports drinks don’t replace the correct amount of electrolytes in the body


  • We (and most runners) used to make our own concoctions because the sports sugar based drinks just don’t work.


  • The so-called sports drink companies have formulas that are almost 40 years old.


  • The sports drink companies sponsor ‘Teams’ and ‘self fulfilling research’ at universities they pay, which endorse the ‘sugar is needed’ myth to please the general population’s artificial sweet taste buds – in the meantime contributing to kids obesity and poor dental health and also ignoring the fact that their sponsored elite athletes don’t use their products (We know. You should see our SOS delivery address book).


We can honestly say we never met ANY athlete on the world circuit in our day that said ‘WOW’ that sports drink helped me perform today. Because they DON’T till NOW!


The Solution:


So with real medical credentials of treating dehydration and first hand world-class athletic experience, SOS have a team who could test and medically trial the best formulas to solve dehydration once and for all.


(Doctor) Blanca set to work creating a hydration formula specifically designed for active lifestyles based off the best medical science and the best sporting research into sweat loss using Tom, James and friends as the product testers.


The Result:


  • A hydration drink mix as effective as an IV drip.
  • A hydration drink that replaces the correct amount of electrolytes and not a token gesture.
  • A hydration drink that is Low in calories / Low in sugar product.
  • A hydration drink that’s focus is purely and only electrolyte replacement for the athlete.
  • Oh, and it’s also good for active lifestyles and the odd celebratory next day hangover too (yes, we know, we tested it, it works).
Those were the days ...
Those were the days …


The Wish:


If dehydration can lead to a 25% loss in performance what could we have achieved had we had SOS back then?


Check out the rest of the story of SOS here:



Craft Beer, Running and SOS .. what a combo!

in SOS MAGAZINE/Uncategorized

Three of the best weekend activities all combined into one.

SOS Hydration is excited to announce that we will be continuing our sponsorship of the 2016 Rocky Mountain Brew Run’s (RMBR).


The RMBR series is a running tour of some of the best microbreweries across Colorado, a state that produces almost 2 million barrels of craft beer per year, the 3rd most in the United States!


The 7-event series begins April 30th (just as it should be warming up!) at Oskar Blues Brewery in Longmont. Each event kicks off with an informal 5k; run, walk, skip, jump… whatever you feel like doing to get your weekend started off the right way in the Colorado sunshine!


Following the 5k each participant receives a well-earned SOS, a microbrew and a signature pint glass before the real fun and festivities begin: the Beer Olympics, a series of fun challenges that of course involve the best beer on offer.


To make the day complete, select breweries will have food-trucks on site with gourmet twists on classic meals and music to make sure there is something for everyone!


This year RMBR have opened applications for “Team Brew”, an exclusive group of 20 ambassadors that earn free beer, entries and merchandise for volunteering at a couple of events and spreading the good word of beer and running! Submit now as entries close soon. Link here

Team Brew

Check out the RMBR website: www.rockymountainbrewruns.com



The latest hangover cures as tested by Outside magazine

in SOS MAGAZINE/Uncategorized


Outside Magazine Tested the Latest Hangover Cures for You


The best way to avoid hangover pain is to drink sensibly. But if you can’t follow that rule, we tested the most recent products to take a shot at relief.

The hangover industrial complex is robust, with all kinds of tablets, just-add-water elixirs, and even on-call IV-drip delivery services vying for your money. To be clear, there’s no way to prevent or eliminate a hangover, aside from not drinking too much in the first place. But we’ll take anything that can at least ease hangover pain when we’re in the throes of post-party regret.

The trouble is, most of us have no idea exactly what to treat when we’re treating a hangover. “People think hangovers are caused by dehydration, but that’s not the main culprit,” says Indra Cidambi, a psychiatrist specializing in addiction. Instead, the primary contributor is a chemical compound called acetaldehyde. Your liver produces it when breaking down alcohol, “and it’s 30 percent more toxic than alcohol itself,” says Cidambi. Enzymes in your body work to break down acetaldehyde, but when you drink a lot, the enzymes can’t work fast enough—and you end up with a major headache, nausea, sensitivity to light, and other fun symptoms thanks to an excess of the toxin in your blood. Everyone suffers differently, which is why your best hangover bet is simply going into recovery mode and trying to ease your specific pains.

We’ve received plenty of product samples that claim to prevent or eliminate various combinations of hangover symptoms. So we set out to test whether any of these newfangled remedies could come to the rescue—or at least provide a little placebo effect—the next time we overindulged.

The Test

To be totally upfront, our process was not scientific in the least. Testers could choose what they drank and how much, and a fair amount of whiskey was consumed in the making of this story. Each tester (including myself) tried a different product. We also threw in a couple of old-school cures—call them controls for this experiment.

SOS Mango Doctor Formulated Recovery Hydration Drink Mix

  Photo: AC Shilton


What It Is: A powdered drink mix containing sodium, potassium, and magnesium. This is essentially an electrolyte replacement. The company claims the mix is as effective as an IV drip thanks to its “sodium glucose co-transport system,” which uses glucose to pull water into the bloodstream from the small intestine.

The verdict: We didn’t test the mix against an IV, but we found it to be about as helpful as drinking a couple of Gatorades, with the benefit being that SOS has significantly fewer calories.

May work best for: those who suffer from the headache-and-dry-mouth types of hangovers

To see the full article by AC Shilton click below



To find out more about SOS click  www.ineedsos.com

Thanks Outside Magazine for the big up!!


Marathon Fueling by Laura Thweatt – 1st American 2015 NYC Marathon

in SOS MAGAZINE/Uncategorized
Whilst the weather may be cooling off in US and Europe, many of us are starting to gear up for two iconic marathons – Boston and London – early in the spring of 2016.
Now is the time to sort out the training plan and buy the kit, but many a runner forgets one key ingredient: Electrolytes.  Yes we all know the marketing gimmick about the gels but its electrolytes that get you round.  After all when you sweat it’s not just water you loose, its sodium, potassium, chloride and magnesium.  If you don’t replace these and in the correct amounts, then your training and ultimately your race day will be adversely affected without you even knowing it.
SOS asked Laura Thweatt, the 1st American home in the 2015 NYC Marathon, to give us her lowdown on training and racing from a marathon fueling perspective.
Who's ready to run?!
Who’s ready to run?!
The Learning Cycle:
Going into my first marathon I knew very little in regards to the type of fueling needed to successfully complete 26.2. What I did know was that I did not want to find myself at mile 15 running straight into the dreaded “wall.” Having been a competitive runner for the last twelve years I understood that electrolyte drinks were a key component in hydrating pre race and rehydrating post race. As we sweat during a run or race we are loosing important minerals, such as sodium, that a few gulps of water cannot replace. During a marathon it is crucial that you are rehydrating and replenishing what you are loosing though sweat in two plus hours of exertion.
Why SOS:
My coach Lee Troop kept stressing the importance of getting fluids down during the race, and that the gels were there as back up just in case I was struggling to get down my drinks. SOS Rehydrate provided the perfect balance of sugars and sodium, two essential components in preventing the bonk by replenishing the body’s losses.
Practice makes perfect:
Long runs are a great way to practice fueling and thus finding out what works for you individually.
When and how much SOS did you drink:
I took 5 x 8floz (250ml) bottles of SOS one at 5k, 10k, 15k, 20k, 25k.
Favourite Flavour:
I used SOS Mango as my go to flavor in training as well as in my debut at NYC Marathon. Good luck to everyone out there training! May the force be with you 🙂
 Laura Thweatt electrolyte drink SOS
There you have it.  Marathon Fueling the simple way.  Thanks Laura and best of rehydrated luck for marathon number 2.
SOS wishes everyone safe, fun and rehydrated running.  May this in some small way help you achieve your goals.
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