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The Story of Ultra Runner and SOS Champion Eric Orton

in SOS MAGAZINE/Testimonials/Uncategorized

Eric Orton surely has his hands full – he’s not only an ultra runner, but also a coach, author of The Cool Impossible as well as the coach of the NY Times’ best selling Born To Run. We’re really proud to have Eric in our team of SOS champions and were stoked to have a chat with him during his Mountain Running Academy in Jackson to find out his story. Enjoy!


Where and how often do you run?

In the summer, I am on trails and in the mountains for all of my runs.  The mountains are so accessible here in Jackson that I can be on world-class trails either outside my door, in town, and a short drive North to Teton National Park.  I prefer big alpine mountain running with lots of vertical gain and this is what Jackson and the Teton’s are known for.  I tend to focus more on run time than miles because of the slower pace in the mountains and a typical week might be about 12-15 hours of running.


What is your SOS story?

I traveled to San Francisco on my book tour and a friend of mine there suggested I try SOS. Being a fat adapted runner, I am very fuel efficiency but still need a high level of electrolytes and when I tried SOS, I could immediately feel the performance gains of the electrolytes and didn’t have to deal with the negative effects of a high sugar and calories based mixture.  It no doubt felt like having an IV drip as a runner partner. I tend to lose a lot of sweat and weight during/after long runs, but this is no longer an issue once I started using SOS.  Not only does this improve my late in the run performance but equally helps my next day recovery time.  I was sold after this and I have come to rely only on SOS for runs up to 2:30 – 3:00 hours, which is huge not to have the need for calories.


What is your best running memory?

I have many memories, but one that will always be with me was my first mountain run in the Tetons.  I had spent 11 years running in Colorado before moving to Jackson, and running in the Tetons for the first time was mind blowing.  Everything is much closer to you and you feel like you are part of the mountains, the Tetons are truly world-class mountains with world-class trails.  And this run became so especially because I now knew this was my new home and in that moment, I realized how fortunate I am to live here!





To purchase SOS, please click here

Top 5 tips for running

in SOS MAGAZINE/Uncategorized

Most people never really think about how they run, they just go out there and pile on the miles. Think about it? You learn to swim, learn to drive but no one ever teaches you how to run. We would therefore like to give you a few handy pointers to adapt your running style. After all, if you get the basics right, not only will it reduce injury, it will improve efficiency, speed and more importantly it will increase enjoyment! Running is one of the most accessible sports on the planet it should be something of enjoyment and not labour.

Here are SOS’ top 5 tips for a more enjoyable run.

1. Arms – Arms should move backwards and forwards. Many of you run with arms going across the body. This in turn creates a pendulum effect and means that the rest of your body goes sideways. Running is simple. It’s all about running forwards.
A Handy Tip: If you push your arms back they automatically propel forwards. Moving your arms helps propel your legs. Keep arms and hands relaxed and bent 90 degrees at the elbow.

2. Body – stand tall, think your body is attached to a plum line, lean from ankles. Many lean from the waist, which means that you impact directly into the ground. You need to be pushing the ground behind you.
A Handy Tip: Stand tall on tiptoes. Lean from the ankles, keeping body straight and at the point you loose balance is the position of your best running angle.

3. Relax – A relaxed body = less energy expended.

4. Quicker Cadence – Quicker cadence prevents overstriding. This doesn’t mean running quicker, it just means moving your legs through faster so you spe
nd less time on the ground.

5. Stay Hydrated – Remember a 2% loss in body weight through sweating can lead to a 20% loss in any performance.

Enjoy our rehydrated world and even more so when running the right way!



The Hinge: The Importance of Mental Toughness Competition

in SOS MAGAZINE/Uncategorized
SOS Rehydrate has teamed up with legendary mental toughness coach Dr Rob Bell for a cool competition:
Ask yourself this?
Has your performance boiled down to just hoping that you’re ready as opposed to knowing that you’re ready? Have you ever been stuck, experienced a major set-back, or lost confidence in yourself?
Chances are you are just one moment or event away from turning everything around. Mental Toughness is the ability that each of us possesses to perform well under pressure, and to handle the adversity that each of us will inevitably encounter.
Author and Mental Toughness coach, Dr. Rob Bell and SOS rehydrate are launching a competition to win a copy of his most recent Sport Psychology book The Hinge: the Importance of Mental Toughness.
Every door has a Hinge, a door without a hinge is a wall, it just doesn’t work. The Hinge is that event, moment, or person that will make all the difference in our lives. The Hinge connects who we are with who we become and it only takes one!! Will your Hinge connect? 
Download the first chapter here www.drrobbell.com. The audio-book is also available via amazon. The Hinge: The Importance of Mental Toughness


Whats the competition?


Simple:  Tell us what you want to achieve in the next 12 Months with #thehingesos .  The winner will be picked at random from the responses in a few weeks time






The Hinge with SOS Rehydrate
The Hinge with SOS Rehydrate


SOS Rehydrate review in Athletics Weekly

in SOS MAGAZINE/Uncategorized

This weeks Athletics Weekly has just arrived and they are giving SOS rehydrate the low down.  Check out the link so see what they have to say as they join our rehydrated world!



SOS Rehydrate, Sir Ben ainslie onedition
SOS Rehydrate, Sir Ben ainslie onedition
SOS Rehydrate onedition
SOS Rehydrate






















SOS Rehydrate Champion Ashley Relf – Mental Toughness Blog

in SOS MAGAZINE/Uncategorized

SOS Champion Ashley Relf writes for our blog on 2 Mental techniques to help Athletes

ashleyrelf SOS Rehydrate







Here are two techniques that will help you make key mental CHOICES during performance:


  1. 1.    See and believe in your success.

Stay focused on the process by making the choice to plan your optimal performance. The pre-planning should include taking in your surroundings in as much detail as possible.  As a runner – what it feels like to stick to your race plan, when to make your move, listening to your competitors breathing rate as well as staying in tune with your own, and what it feels like to make that final push up and over that climb to the finish line.


  1. 2.    Own your discomfort.

As we improve, discomfort stays the same, but it is up to you to own your discomfort.  You can do this by making choices on what to focus on when you’re feeling discomfort. For example, place yourself in situations where you experience discomfort so that when you are faced with discomfort you can see and believe that you can push past it and reach your success.


Stay hydrated and mentally tough!


Ashley Relf, MA

Performance Coach


San Francisco, California


to buy SOS Rehydrate then head to our website:  SOS Rehydrate 





ashleyrelf SOS rehydrate

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